Pivot My Nonprofit - Cascading Authentic Promise Mission Statements

If an organization builds its mission statements with four consistent components, it can cascade that Authentic Promise mission statement down through the organization to teams, departments and even job descriptions. 

The mission statement components include: 

1. Who is directly served by the organization or the department (External and internal customers)
2. What is promised to be delivered
3. What are the standards that are sought to be achieved
4. How a fulfilled promise is measured. 

This builds alignment to the authentic promise of the organization, its mission, the impact the organization delivers, clears up confusion about whose role is whose, and finally, brings clarity and authority to each level and department of an organization. 

Examples are offered as to how to apply this to nonprofits and NGOs.